Apartico: property rental across Russia in one CRM
We brought rental of apartments, serviced apartments, dachas and houses into one system: over a thousand objects across the country, auto posting of listings to Avito, Cian and other portals, an AI agent that qualifies enquiries and helps with booking, and Vector speech analytics that watches politeness and empathy on calls.
- Client
- Apartico, property rental
- Region
- Russia
- What we built
- CRM, AI agent, portal integrations, Vector, BI
Before: listings, portals and enquiries handled by hand and apart
After: posting, enquiries, bookings and analytics in one CRM
The task
Apartico rents out apartments, serviced apartments, dachas and houses across Russia, with over a thousand objects. Listings have to be posted and kept current on many portals at once, enquiries pour in from Avito, Cian and other sites, from messengers and by phone, and then they have to be qualified, taken into booking, confirmed and followed up for feedback. While all of this was done by hand and in different places, listings and enquiries got lost, managers drowned in routine, and there was no single picture of objects, bookings and service quality.
The solution
We rolled out a CRM for property rental and tied it to the whole external loop. We set up automatic posting of listings to Avito, Cian and other portals and a reverse feed: every enquiry from portals, the website, messengers and telephony lands straight in the CRM linked to its object. First response and qualification were taken over by an AI agent: it replies instantly, clarifies dates, parameters and budget, suggests suitable objects and passes hot enquiries to a manager. Managers run everything in the CRM, and the agent helps at every step: booking, booking confirmation and feedback collection after check in. We connected BI dashboards so the team sees its metrics by object, portal, enquiry and booking. Separately we deployed Vector speech analytics: it processes operator and client calls and scores how friendly, polite and empathetic the staff are, to keep service at a high level. The solution works the same for every object type and across all regions of the country.
The result
Now the whole rental business lives in one CRM: listings are published to portals automatically, enquiries from every source are collected and qualified by the agent, bookings, confirmations and feedback are run in the system, and management sees the metrics by object and portal in dashboards. Vector shows how the team talks to clients and keeps politeness and empathy under control. The same process works for a city apartment and a house in the countryside, across the whole country.
Tools
CRM + auto posting to portals + AI agent + Vector and BI across all objects.